Fee-Only  ·  Fiduciary  ·  Independent

Academic Investing
Principles

Be empowered to capture the generous returns of the market. No guessing, predictions, or intuition required.

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Registered Investment Advisor
20+ Years of Experience
Fee-Only, No Commissions
Fiduciary Standard, Always
Comprehensive Financial Planning
William Wiarda, Investment Advisor

Meet Your Advisor

Meet William

Investment Advisor · Grand Rapids, MI

William's True Purpose is to coach families to Discover SECURITY in their life and fuel a fire for ADVENTURE. He believes that a solid foundation in faith, education, and finances creates a springboard to launch out and enjoy serving in God's creation. He does this by serving families in West Michigan as a Ramsey Trusted SmartVestor Pro with Cornerstone Wealth Partners.

  • Fee-Only
  • NAPFA Member
  • Fiduciary
  • Ramsey Trusted SmartVestor Pro
Schedule Your Discovery Call
$100MM+
Wealth Created
$450MM+
Being Stewarded
2,000+
Happy Investors

Why Cornerstone

Built differently.
By design.

Fiduciary, Always

We are legally and ethically bound to act in your best interest. No hidden incentives, no commissions, no conflicts of interest. Ever.

Academic Investing

Our portfolios aren't built on predictions or intuition. They're grounded in decades of peer-reviewed research: the Efficient Market Hypothesis, Modern Portfolio Theory, and factor-based investing.

Fee-Only, Transparent

One clear advisory fee. You always know exactly what you pay and why. No commissions, no product sales, no revenue-sharing behind the scenes.

Coordinated Family Strategy

Investments, tax, estate, and risk management aren't separate boxes. We coordinate the pieces around a few deliberate choices that align your money with the life you actually want.

Purpose-Driven Wealth

Real wealth is about fruitfulness: generosity, legacy, and freedom. We help you discover what your money is actually for, not just how to grow it.

An Investor Coach, Not a Salesperson

Every client works with a senior investor coach who knows their story. We intentionally keep our advisor-to-client ratio low so relationships stay personal.

How It Works

Our Process

Utilizing Nobel Prize-winning investing principles doesn't have to be a complex endeavor. Our simple process makes it quick and easy.

01

Discovery Call

Let's connect for a quick 15-minute call to see how I can help based on your goals.

02

Consultation

We'll meet and introduce you to the power of Academic Investing and the difference it can make.

03

Portfolio Analysis

Next, we will compare your current portfolio to one that is academically engineered.

Free Consultation

Let's talk about
what's possible.

Tell us a little about yourself and we'll reach out within one business day to schedule your complimentary discovery call.

  • 30-minute conversation, no commitment required
  • Speak directly with a senior advisor
  • We'll identify your top financial planning gaps
  • We serve families at every stage, no minimum required

Request Your Free Consultation

We'll respond within one business day.